In fact, email marketing has an ROI (returns on investment) of 4400%. People who buy products marketed through email spend 138% more than those who do not receive email offers. No one can take those leads away from you.ģ. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.Ģ. There are many reasons you should make email marketing one of your top priorities, but here are the top 3:ġ. Let’s talk about that now.ĭespite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty. We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Sound good? Why Email Marketing is Important
How to automate the process of nurturing your leads and turning prospects into customers.How to optimize your emails for the highest open rates and click-through rates (CTR).
How to build an email list full of targeted leads and buyers.If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!īy using this definitive guide to email marketing, you’ll understand: This guide is for those who’re ready to commit to email marketing. In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.Įmail marketing has been around forever, and for good reason.
It is a highly effective digital marketing strategy. Let’s dive into the most comprehensive guide to email marketing on the entire internet. Email marketing is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action, like making a purchase.